IN BRIEF
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Serko, a prominent booking tool provider based in New Zealand, is excited to announce the appointment of Matthew Gerrie, a former executive from Booking.com, as their new Chief Operating Officer. Gerrie’s extensive experience in shaping business strategies and enhancing product performance will be instrumental as he takes on the dual role of Chief Product Officer. His mission will involve translating Serko’s ambitious strategic vision into actionable product initiatives while driving growth and optimization across global markets.
In an exciting development for the travel tech industry, Serko, a leading provider of online booking tools based in New Zealand, has appointed Matthew Gerrie, a former executive at Booking.com, to the position of Chief Operating Officer. This strategic move is set to bolster Serko’s operational capabilities and drive growth as they aim to expand their global reach and innovate their product offerings.
The Vision for Change
With Gerrie assuming this impactful role on March 17, 2025, Serko’s leadership aims to capitalize on his wealth of experience in the industry. His primary focus will be translating Serko’s strategic vision into actionable product initiatives that enhance business performance. It’s a crucial step as Serko looks to optimize their services in the competitive landscape of online travel.

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A Track Record of Success
Gerrie’s credentials are impressive, having served as the Director of Strategy at Booking Holdings prior to this appointment. During his tenure at Booking.com, he held several senior roles, including VP of Customer Insights, where he played a pivotal role in shaping data-driven strategies. “Matthew’s expertise in strategy, data-driven insights, and global operating models make him the ideal leader to help us scale effectively and drive product innovation across our markets,” noted Serko CEO Darrin Grafton.

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Operational Excellence on the Horizon
In his new role, Gerrie will also take on the responsibilities of Chief Product Officer, which signifies a hands-on approach to managing the product life cycle. His leadership will focus on scaling Serko’s global operations and enhancing their presence in international markets. Serko is well-aware of the challenges posed by operational logistics and growth dynamics, and Gerrie’s arrival comes at a critical time as they seek to streamline their efforts.

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The Road Ahead for Serko
This appointment aligns with Serko’s ambitious plans, especially following their recent US$12 million acquisition of GetThere from Sabre. The goal is clear: Serko wants to innovate and improve their offerings while being recognized as a leader in the online travel sector. As they step into this next phase, the synergy between Gerrie’s vision and Serko’s aspirations will be critical.

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Looking Towards Future Innovations
With Matthew Gerrie onboard, there’s a palpable sense of excitement as stakeholders anticipate how his experience will translate into new product initiatives. As Serko continues to grow and adapt, it’s vital that they remain at the forefront of technology and business travel solutions. The integration of Gerrie’s ideas could usher in a new era of service excellence and operational efficiency for Serko.
For those interested in following Serko’s journey and developments, you can catch the latest announcements on the NZX website and keep an eye on their future projects.
Key Highlights of Matthew Gerrie’s Appointment at Serko
Aspect | Details |
New Role | Chief Operating Officer and Chief Product Officer |
Previous Experience | Over 11 years at Booking.com, including VP of Customer Insights |
Key Responsibilities | Scaling global operations and driving growth |
Date of Appointment | Effective March 17, 2025 |
Company Vision | Translate strategic vision into product initiatives |
CEO Statement | Described as ideal leader for scaling and driving innovation |
Market Focus | Optimizing performance across international markets |
Notable Achievements | Led strategy and analytics at Booking Holdings |
In an exciting development for the travel industry, Serko, the New Zealand-based booking tool provider, has officially welcomed Matthew Gerrie as its new Chief Operating Officer (COO). Bringing with him a wealth of experience from his tenure at Booking.com, Gerrie’s appointment promises to not only enhance Serko’s operational strategies but also to translate the company’s strategic vision into actionable product initiatives.

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The Transition from Booking.com to Serko
Matthew Gerrie’s transition from Booking.com to Serko marks a notable shift in leadership within the company. Having served more than a decade at the booking giant, where he held various significant roles—including Director of Strategy and VP of Customer Insights—Gerrie’s comprehensive expertise in global operations will be central to optimizing Serko’s performance in international markets.
Responsibilities and Strategic Goals
As COO, Gerrie will not only take on the responsibilities of Chief Product Officer but will also be pivotal in scaling Serko’s global operations. He is tasked with driving growth and enhancing overall performance across different living markets. His role is critical in turning Serko’s strategic vision into tangible product initiatives that resonate with the company’s business performance metrics.
Expert Insights from Leadership
The co-founder and CEO of Serko, Darrin Grafton, expressed enthusiasm regarding Gerrie’s appointment, stating that his “expertise in strategy, data-driven insights, and global operating models” establishes him as the ideal leader to help in scaling the company effectively while fostering product innovation across various markets.

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A Bright Future Ahead
Gerrie’s appointment comes at a pivotal time for Serko as it seeks to consolidate its market position. The company recently made headlines with its US$12 million acquisition of GetThere from Sabre, further enhancing its portfolio. With Gerrie at the helm of operations, Serko aligns itself for promising development as it embraces new opportunities and challenges that lie ahead.
Explore More About Serko
To read additional updates and insights regarding Serko and Matthew Gerrie’s role, check out the official announcement here or learn about the strategic partnerships they are pursuing here.
- New Appointment: Matthew Gerrie joins Serko.
- Former Role: Ex-executive at Booking.com.
- Dual Responsibility: COO and Chief Product Officer.
- Vision Translation: Focus on strategic initiatives.
- Global Growth: Tasked with scaling international operations.
- Performance Optimization: Enhancing business outcomes.
- Leadership Experience: Over 11 years at Booking.com.
- Expertise Valued: Insights in strategy and analytics.
- CEO Statement: Ideal leader for innovation.
- Recent Acquisition: Serko’s deal with GetThere.
Serko, a New Zealand-based company specializing in online business travel solutions, is excited to announce the appointment of Matthew Gerrie as Chief Operating Officer (COO). Gerrie, a former executive at Booking.com, will also take on the role of Chief Product Officer. His extensive experience and strategic insight are expected to propel Serko’s vision and enhance its market presence.

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Matthew Gerrie’s Background
Before joining Serko, Matthew Gerrie held significant leadership positions at Booking.com. Most recently, he served as the director of strategy and analytics within global strategy and business development. His journey with Booking.com spanned over eleven years, during which he also had roles as VP of customer insights and director of marketing science and communication.
Given this wealth of experience, Gerrie will bring a unique perspective to Serko. His proven track record in developing data-driven strategies will undoubtedly be an asset to the company as it seeks to innovate and scale its operations.
Driving Global Operations
As COO, Gerrie’s primary responsibility will be to scale Serko’s global operations and drive growth across international markets. This involves optimizing the company’s performance to ensure that it not only meets but exceeds customer expectations. With a keen eye on operational excellence, Gerrie aims to translate Serko’s strategic vision into actionable initiatives that can boost productivity and effectiveness.
Product Innovation and Strategy
In his dual role as Chief Product Officer, Gerrie will focus on enhancing Serko’s product offerings. He will work closely with the Board and Executive Team to align product development with the company’s strategic goals. This collaboration is crucial for translating high-level objectives into practical product initiatives, ensuring that Serko’s solutions remain relevant and competitive in the evolving travel technology landscape.
Gerrie’s commitment to product innovation will be vital as Serko looks to expand its services and functionalities, making it even more appealing to its client base. By leveraging insights gleaned from his previous positions, he is likely to foster an environment where creative solutions flourish.
Impact on Business Performance
Serko’s co-founder and CEO, Darrin Grafton, emphasizes that Gerrie’s expertise in strategy and data-driven insights positions him as the ideal leader to help Serko effectively scale and drive innovation. This appointment is not just about filling a position; it’s about leveraging experience to enhance the company’s overall performance. Gerrie’s insights into global operating models will help streamline processes, making Serko a leader in the travel booking industry.
Overall, the onboarding of Matthew Gerrie signifies a new chapter for Serko. His extensive background at Booking.com, combined with a clear understanding of the travel industry’s dynamics, positions him well to steer the company toward sustained growth and innovation. With a focus on operational excellence and product development, Serko is set to solidify its place as a frontrunner in the online business travel sector.
Frequently Asked Questions
Who has been appointed as the new Chief Operating Officer of Serko? Matthew Gerrie, a former executive from Booking.com, has been appointed as the Chief Operating Officer.
What additional role will Matthew Gerrie assume at Serko? In addition to being the Chief Operating Officer, Matthew Gerrie will also take on the responsibilities of Chief Product Officer.
When is Matthew Gerrie’s effective start date at Serko? Matthew Gerrie’s role as Chief Operating Officer is effective from March 17, 2025.
What are Matthew Gerrie’s main responsibilities at Serko? He will be responsible for scaling the company’s global operations, driving growth, and optimizing performance across international markets.
What experience does Matthew Gerrie bring to his new role? Matthew Gerrie has over 11 years of experience with Booking.com, where he performed various roles, including Director of Strategy and Analytics.
Why is Matthew Gerrie’s appointment considered significant for Serko? His extensive experience in strategy, data-driven insights, and global operating models makes him an ideal leader to help Serko scale effectively and drive product innovation.
What recent acquisition has Serko completed prior to Gerrie’s appointment? Serko recently completed a US$12 million acquisition of GetThere from Sabre.
Who commented on Matthew Gerrie’s appointment at Serko? Serko’s co-founder and CEO, Darrin Grafton, commented on the appointment, highlighting Gerrie’s qualifications as a significant asset to the company.