PriceLabs Expands with 161 Integrations, HomeToGo Completes Interhome Buyout, and Booking.com Launches New Rewards Card

The short-term rental industry is undergoing significant transformations as three major players make significant announcements. PriceLabs recently achieved a milestone by expanding its integrations to 161 property management systems (PMS), making it the most integrated revenue management platform in the sector. Simultaneously, HomeToGo has finalized its acquisition of Interhome, one of Europe’s largest vacation rental management companies, further cementing its position in the market. Finally, Booking.com has launched its Genius Rewards Visa Signature Credit Card, aimed at deepening customer loyalty and streamlining travel rewards. Together, these developments are reshaping the competitive landscape of the vacation rental market.

PriceLabs Achieves Industry Milestone with 161 Integrations

PriceLabs has set a new standard in the short-term rental industry by connecting with 161 property management systems (PMS) globally, positioning itself as the most integrated revenue management platform. This achievement is the result of recent enhancements that added 18 new PMS integrations in 2025, catering not only to STR-focused systems but also to hotel PMS providers.

The broadened scope of PriceLabs is particularly beneficial for operators who previously faced limitations due to their PMS capabilities. Among the new systems integrated into PriceLabs are notable names like StayNow365 and Stayntouch, which traditionally catered to the hotel sector. With this expansion, PriceLabs eliminates barriers to automated pricing strategies and data-driven revenue management, making these tools accessible for all operators, whether managing a handful of properties or an extensive portfolio.

For property managers, the democratization of revenue management means that there is no longer an excuse to rely on static pricing models or cumbersome spreadsheets. The forthcoming expectation is that every operator, regardless of size, will leverage sophisticated pricing tools. PriceLabs has also gained official Booking.com Connectivity Partner status, allowing hosts without a PMS to access dynamic pricing directly through one of the largest online travel agencies (OTAs) in the world.

What This Means for Property Managers

The implications of this integration expansion are profound for property managers. Here are several key points to consider:

• Increased Access to Tools: Property managers can now access advanced pricing tools that were previously only available to larger operators.
• Shift in Competitive Landscape: With more operators using sophisticated revenue management, the competitive advantage will shift from merely using these tools to mastering them.
• Data-Driven Decision Making: The ability to interpret data and refine strategies will define success in the evolving market.

As Snigdha, an industry expert, notes, the moment has come for property managers to move beyond traditional methods and embrace data-driven strategies in real-time. Operators who can effectively utilize their data to optimize pricing will have a distinct advantage.

Property Management Systems Integrated	Type
fewo.cloud	STR-focused
Avirato	STR-focused
AvaiBook	STR-focused
ResNexus	STR-focused
StayNow365	Hotel
Stayntouch	Hotel

Overall, PriceLabs’ recent expansion signifies a move towards inclusivity in revenue management tools, allowing smaller and mid-sized operators to compete on a more level playing field with larger companies. As the market races towards data-driven decision-making, operators must invest in understanding these tools if they wish to stay ahead.

HomeToGo Solidifies Its Position with Interhome Acquisition

In a significant move within the vacation rental industry, HomeToGo recently completed its acquisition of Interhome for approximately €160 million. This acquisition adds over 40,000 properties spanning across 28 countries to HomeToGo’s portfolio, facilitating a robust expansion into one of the largest markets for vacation rental management in Europe.

HomeToGo’s strategic decision to acquire Interhome reflects a growing trend towards vertical integration in the vacation rental sector. The acquisition enables HomeToGo to transition towards a more tech-enabled, business-to-business (B2B) model through its HomeToGo_PRO division. This division is aimed at enhancing software solutions and tech capabilities within the vacation rental landscape.

Understanding the Implications of the Acquisition

The integration of Interhome into HomeToGo presents several noteworthy benefits and challenges:

• Expanded Inventory: Adding 40,000 properties significantly boosts HomeToGo’s inventory, positioning it as a leader in European vacation rentals.
• Changes in Revenue Stream: The revenue model is shifting from reliance on ad clicks to capturing a larger share of the property management value chain.
• Potential for Friction: The merging of different business models and corporate cultures may present challenges during the integration process.

The merger also extends HomeToGo’s headcount across the globe. With the inclusion of over 700 Interhome employees, HomeToGo now boasts nearly 1,500 employees, laying a solid foundation for future growth.

Aspect	Details
Acquisition Amount	€160 million
Properties Added	40,000
Countries Covered	28
New Employee Count	1,500

This acquisition allows HomeToGo to capture more value through property management fees and ancillary revenue streams from services like cleaning, insurance, and guest services. As HomeToGo positions itself closer to a hybrid model similar to established hotel groups, ongoing integration will require a focus on aligning operational cultures to avoid disrupting the customer experience.

Booking.com Launches Genius Rewards Visa Card to Enhance Loyalty

In a bid to further enhance user loyalty, Booking.com has unveiled its new Genius Rewards Visa Signature Credit Card, powered by Imprint. This innovative card is designed to simplify the travel rewards experience for users and create a seamless connection between daily spending and travel benefits.

The Genius Rewards card replaces traditional point systems with a unique model where cardholders earn Travel Credits. These credits can be redeemed for accommodations, flights, attractions, and car rentals on the Booking.com platform. By providing users with up to 6% back on stays booked via the Booking.com app and tiered rewards for various everyday expenses, the card seeks to cultivate a robust ecosystem of loyalty.

Potential Impact on the Hotel and Rental Landscape

The implications of this credit card launch extend beyond consumer convenience. Here are some noteworthy points:

• Loyalty Integration: Automatic access to Genius Level 3 status rewards guests with exclusive discounts and perks, enhancing their overall travel experience.
• Market Position: This initiative targets U.S. travelers, aiming to lock in repeat customers during a period of market competition with entities such as Airbnb and Vrbo.
• Expanding Market Share: By linking everyday spending to travel rewards, Booking.com can increase customer retention and drive greater demand on their platform.

As Booking.com faces pressures from other competitors in the sector, including Airbnb’s new initiatives like HotelTonight credits and Expedia’s ongoing loyalty program transformations, the company must ensure that this credit card solution showcases real and tangible value for its users.

Feature	Benefit
Travel Credits	Dollar-for-dollar redemption on Booking.com
Genius Level 3 Status	Exclusive discounts, free breakfasts, and priority support
Rebates	Up to 6% back on stays booked via the app

The launch of the Genius Rewards Visa card illustrates Booking.com’s commitment to integrating financial flexibility with travel planning, establishing a more compelling reason for travelers to remain loyal to the platform. As the competition in the online travel industry intensifies, this card may serve as a crucial tool for retaining market share.

Combining Forces for a Stronger Future

The recent developments among PriceLabs, HomeToGo, and Booking.com signal an evolving landscape in the vacation rental and short-term rental sectors. As technology enhances operational efficiencies and expands consumer options, stakeholders must remain vigilant and adaptable to the shifting market dynamics.