The Transformation of Airbnb: Shaping a Travel and Lifestyle Brand for Weekly Use
IN BRIEF Airbnb’s evolution into a prominent travel and lifestyle brand. Strategies to enhance user engagement and loyalty. Integration of […]
Digital Marketing
OTA
Unraveling the Details of the Major Merger Between HomeToGo and Interhome in the Vacation Rental Sector
IN BRIEF HomeToGo acquires Interhome, reshaping the vacation rental industry. HomeToGo evolves from a metasearch engine to a booking platform.
OTA
Unveiling Airbnb’s Summer 2025 Release: Key Features Arriving in May and Their Significance
IN BRIEF Launch Date: May 2025 Focus: Major updates in Airbnb’s long-term strategy Key Improvements: AI-powered customer support Relaunch of
OTA
Goliday Sets Foot in the UK: Relaxed Regulations in Edinburgh and Booking.com’s Hottest Destinations for 2025
IN BRIEF Goliday has officially launched in the UK, offering a direct booking platform for short-term rentals. Plans for a
OTA
Vrbo Embraces Flexibility as Key Strategy Following Strong Q4 2024 Performance
IN BRIEF Expedia Group reports strong Q4 2024 growth. Vrbo sees accelerated bookings growth due to increased traffic and higher
Digital Marketing
Booking.com Unveils Super Bowl LIX Commercials Starring The Muppets, Promising Hassle-Free Travel for All
IN BRIEF Super Bowl LIX ad featuring The Muppets airs on February 9, 2025. 30-second spot emphasizes hassle-free travel for
Digital Marketing
Superhog Rebrands to Truvi: Signs Your Business Might Need a Fresh Identity
IN BRIEF Rebranding signifies a shift in identity, mission, and strategy. Understanding when a rebrand is essential for short-term rental
News
Are Eco-Friendly Travel Experiences Really Worth the Extra Cost? Insights from Booking Holdings’ CEO
IN BRIEF Travelers’ Dilemma: Desire for sustainable travel options clashes with cost concerns. Surveys: 76% want to travel more sustainably;
News
Airbnb Unveils Its 34 Elite Software Partnerships
IN BRIEF Airbnb announces its top 34 preferred software partners for 2024. Partners recognized for providing high-quality solutions to professional
OTA
Lodgify Joins Forces with Airbnb to Enhance Distribution Opportunities for Vacation Rental Enterprises
IN BRIEF Lodgify announces full API integration with Airbnb. Two-way connection for real-time synchronization of listing details, booking information, rates,
