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IN BRIEF
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Expedia Group, a powerhouse in the online travel sector, boasts a portfolio of 23 distinct brands catering to various consumer needs. From comprehensive travel booking sites to niche platforms for vacation rentals and business travel, each brand has its unique offerings designed to enhance the travel experience. In this guide, we will delve into the intricacies of each brand, explore their market positioning, and provide insights into how they collectively shape the landscape of online travel services.
Expedia Group stands as a titan in the online travel industry, boasting a diverse portfolio of brands that cater to various customer needs. This article dives into the specifics of all 23 brands under the Expedia Group umbrella, highlighting their unique offerings and market positions. From well-known online travel agencies to specialized services, we dissect how each brand contributes to the broader travel ecosystem.
Online Travel Agencies (OTAs)
Expedia.com
Expedia.com is often the first name that comes to mind when thinking about online travel. It prides itself on being one of the worldâs largest full-service travel platforms, offering everything from vacation packages to hotel bookings. With a goal to provide comprehensive solutions for travelers, Expedia.com is particularly appealing to users looking to simplify their trip planning process.
Hotels.com
Hotels.com features a massive selection of accommodations worldwide, promoting itself as a go-to platform for hotel deals. Despite the catchy advertising featuring Captain Obvious, the brand has primarily won customers over through its simple and effective rewards program: book ten nights and earn one for free. However, thereâs still potential for Hotels.com to enhance its app functionality to better meet user expectations.
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Vacation Rentals and Hotel Comparisons
HomeAway and VRBO
HomeAway and VRBO dominate the vacation rental space, with extensive listings ranging from beach houses to cabins. Both brands focus on offering unique places to stay and have optimized their user experiences. Itâs anticipated that all rental brands under Expedia Group may eventually be unified as HomeAway to streamline operations against competitors like Airbnb.
Trivago
Trivago offers a unique hotel comparison service catering to travelers who prioritize finding the best prices. Connecting more than two million lodging options across various countries, Trivago empowers users to make informed choices. Recent indications suggest that Expedia Group might look to acquire a larger stake in Trivago to enhance its value proposition.
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Smaller Online Travel Brands
Travelocity
Travelocity differentiates itself with an emphasis on exceptional service and expert advice. Known for its memorable âroaming gnomeâ ads, the brand works to appeal to a specific traveler segment and aims to stand out in a crowded marketplace.
Orbitz
Orbitz is notable for its loyalty program, which allows travelers to earn rewards in real-time. However, there is speculation that Expedia Group may not be allocating enough marketing resources to both Orbitz and other smaller brands.
Hotwire
Hotwire markets heavily discounted travel options by providing a sense of anonymity to its offers. While typically thriving in recessionary environments, the brandâs recent marketing initiatives indicate a push for visibility among deal-seekers in an otherwise strong economy.
Wotif
Wotif serves the Australian and New Zealand markets, capitalizing on local engagement through tailored marketing and initiatives such as the âWotif Town Of The Year Awards.â The brandâs focus is to maintain a solid connection with its regional demographic.
Lastminute.com.au
Lastminute.com.au offers a range of last-minute travel services in an Australia-centric format. However, with a mobile-first strategy becoming increasingly vital, there are calls for stronger social media engagement and user functionality.
Ebookers
Ebookers tries to appeal to European travelers with a focus on personalization. However, the brand faces challenges against innovative competitors and will need to implement more original offerings to stay relevant.
CheapTickets
CheapTickets provides budget-friendly travel solutions, but there are suggestions for it to leverage specialized ticket deals more effectively. Expanding its unique offerings could glean better market positioning amid tightly contested online travel services.
CarRentals.com and Cardelmar
CarRentals.com, part of the Hotwire Group, aims to capture car rental market share. In contrast, Cardelmar serves as its international counterpart.
While Expedia has let CarRentals.com run on autopilot, there’s an opportunity for strategic marketing to enhance brand visibility.
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Agent-Heavy Businesses
Egencia
Egencia is Expedia Group’s dedicated corporate travel management brand. It aims to enhance the efficiency of business travel through data insights and tailored services, catering particularly to small to mid-sized companies.
Expedia CruiseShipCenters
Expedia CruiseShipCenters presents itself as a comprehensive cruise booking platform. Despite being the leading cruise specialist in North America, its website lacks modern functionalities that competitors are increasingly adopting.
Expedia Local Expert
Expedia Local Expert offers travelers a curated selection of local experiences and activities. While familiar in major vacation spots, the brand must innovate to keep pace with rising competitors focused on online bookings.
Classic Vacations
Classic Vacations targets luxury travelers and specializes in high-end offerings. Its partnerships with travel agencies sustain its market position but call for strategic reinvigoration to meet changing travel trends.
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Industry Services
Expedia Group Media Solutions
Expedia Group Media Solutions operates as the advertising arm of the company. This segment focuses on delivering optimized marketing solutions tailored to travel-related brands, providing a rich avenue for targeted advertising.
Expedia Affiliate Network (EAN)
Expedia Affiliate Network powers numerous travel-based businesses with its commission-based model. With the potential for rapid growth, EAN remains a robust component of Expedia Group’s ecosystem.
Traveldoo
Traveldoo simplifies travel booking and expense management for businesses. With its broad customer base globally, the platformâs growth potential seems poised for an upward trajectory.
SilverRail Technologies
SilverRail Technologies is aimed at uniting rail carriers and distributors. With its unique business model, it stands to capture a significant share of the rail booking market, fulfilling the demand for efficient rail travel services.
Alice
Alice improves hotel operations through its innovative platform. As it continues to draw interest from big-name brands, its adaptability and integration into existing workflows serve as model practices for successful business-to-business marketing.
Expedia Group Lodging Partner Services
Expedia Group Lodging Partner Services emphasizes driving demand for lodging providers through its robust audience reach. With effective marketing strategies, this unit plays a critical role in linking travelers to various accommodation options.
| Brand | Main Focus |
| Expedia.com | Full-service travel booking |
| Hotels.com | Accommodation with a rewards program |
| Trivago | Hotel comparison platform |
| HomeAway | Vacation rentals |
| Egencia | Corporate travel management |
| Travelocity | Traveler support and advice |
| CheapTickets | Discounted travel products |
| Classic Vacations | Luxury travel packages |
| Orbitz | Loyalty rewards and packages |
| Hotwire | Opaque travel deals for savings |
Expedia Group stands out as a major player in the online travel industry, boasting a portfolio of 23 diverse brands that cater to a wide array of travel needs. From renowned hotel platforms to niche travel services, these brands work together to enhance the customer experience and streamline travel planning. This guide provides an overview of the various brands under Expedia Group, detailing their unique offerings and how they fit into the travel landscape.
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Online Travel Agencies
Expedia.com
Expedia Group Take: âExpedia.com is one of the worldâs largest full-service travel brands, providing the widest selection of vacation destinations, affordable airfares, hotel deals, car rentals, cruise deals, and in-destination activities.â
Skift Take: The platform continues to appeal to average consumers looking for convenience in travel planning. However, a large chunk of its business remains U.S.-centric, which the company acknowledges.
Hotels.com
Expedia Group Take: âWith hundreds of thousands of places to stay, Hotels.com aims to provide travelers with the best options.â
Skift Take: While its catchy ads featuring Captain Obvious have made an impact, the brand thrives mostly through word-of-mouth from its rewards program, which promotes a simple âbook-10-nights-get-one-freeâ approach.
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Vacation Rentals and Hotel Price-Comparison Engines
HomeAway, VRBO, Bedandbreakfast.com, VacationRentals.com, Abritel, and FeWo-direkt
Expedia Group Take: âHomeAway is a leading brand in the vacation rental sector with over two million unique listings.â
Skift Take: As competition intensifies with giants like Airbnb, itâs anticipated that Expedia Group may consolidate its rental brands under HomeAway to simplify its offerings.
Trivago
Expedia Group Take: âTrivago allows travelers to compare hotel prices, facilitating informed decisions.â
Skift Take: The brand has faced recent challenges, with a notable drop in share prices, prompting speculation that Expedia may acquire additional shares to strengthen its position in the market.
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Smaller Online Travel Brands
Travelocity
Expedia Group Take: âTravelocity champions exceptional service and expert travel advice.â
Skift Take: Recognizable through its iconic gnome ads, Travelocity remains a distinct entity among its siblings, offering personable customer support.
Orbitz
Expedia Group Take: âOrbitz stands as a premier travel site with a unique rewards program.â
Skift Take: Despite the optimism around Orbitz, marketing efforts have seen a decline, leading to questions about the brandâs future.
Hotwire
Expedia Group Take: âHotwire provides deep savings on travel products by keeping brand information under wraps.â
Skift Take: This brand offers competitive deals, especially in times of economic downturn, allowing travelers to find value in their bookings.
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Agent-Heavy Businesses
Egencia
Expedia Group Take: âEgencia simplifies corporate travel management with data-driven solutions.â
Skift Take: Recognized as a valuable asset, Egencia has potential for growth in securing corporate accounts through its innovative approach to business travel.
Expedia CruiseShipCenters
Expedia Group Take: âExpedia CruiseShipCenters, the leading cruise specialist, offers a complete range of travel products.â
Skift Take: Despite some shortcomings in its digital presence, the brandâs established recognition remains an advantage in the cruise market.
Industry Services
Expedia Group Media Solutions
Expedia Group Take: âThis is the advertising side of Expedia Group, helping brands engage travelers through data-driven insights.â
Skift Take: With significant revenue contributions, this arm of the company possesses the potential to be a leading travel-focused ad agency.
Expedia Affiliate Network (EAN)
Expedia Group Take: âEAN powers travel businesses with extensive hotel inventory.â
Skift Take: EAN is recognized as one of the most extensive private label travel affiliate networks globally, showcasing impressive growth in recent years.
Traveldoo
Expedia Group Take: âTraveldoo simplifies travel booking and expense management for clients.â
Skift Take: Notably growing, Traveldoo is set to play a significant role in transforming corporate travel management.
SilverRail Technologies
Expedia Group Take: âSilverRail focuses on uniting rail carriers and travel distributors, simplifying booking processes.â
Skift Take: With the potential for growth in the rail sector, SilverRail could become a leader in global sales and distribution systems.
Brand Name
- Expedia.com: A full-service travel platform.
- Hotels.com: Offers a wide range of accommodations.
- HomeAway: Known for vacation rentals worldwide.
- VRBO: Focuses on vacation home rentals.
- Trivago: Hotel comparison search engine.
- Travelocity: Emphasizes expert travel advice.
- Orbitz: Features immediate rewards on bookings.
- CheapTickets: Discounted travel products.
- Wotif: Caters to Australian and NZ travelers.
- Classic Vacations: Luxury vacation planning and services.
Brand Focus
- CarRentals.com: Premier car rental booking.
- Expedia Local Expert: Activities and destination experiences provider.
- Egencia: Corporate travel management services.
- Expedia CruiseShipCenters: Cruise booking specialists.
- Hotwire: Deep savings deals on travel products.
- Lastminute.com.au: Last-minute travel bookings in Australia.
- Ebookers: Offers personalized travel flexibility.
- SilverRail Technologies: Rail booking platform.
- Alice: Hotel operations management tool.
- Expedia Affiliate Network: Powers travel affiliate programs.
Overview of Expedia Group’s Brand Diversity
Expedia Group stands as a major player in the online travel industry with a portfolio of approximately 23 brands catering to various travel needs. These brands include well-known names like Hotels.com, Travelocity, and Trivago, each designed to target different customer segments and travel occasions. This guide provides an in-depth look into Expedia Group’s diverse offerings, helping travelers make informed decisions for their adventures.
Online Travel Agencies
Expedia.com
Expedia.com is recognized as one of the largest full-service travel brands worldwide. It aims to provide a comprehensive selection of vacation destinations, affordable airfares, and discounts on hotels. The platform is particularly appealing for travelers seeking a one-stop shop to organize all their travel arrangements under one roof.
Hotels.com
Hotels.com boasts a wide array of accommodations with a presence in numerous countries. This brand has gained traction through its effective rewards program, which offers a simple yet attractive incentive: book ten nights and get one free. The platform is a great option for savvy travelers looking for flexibility and options.
Vacation Rentals and Comparison Tools
HomeAway and VRBO
HomeAway and its sister brand VRBO lead the way in the vacation rental space, boasting millions of unique properties in multiple locations. With an increasing trend in vacation rentals, these platforms appeal to families and groups seeking home-like accommodations during their travels.
Trivago
Trivago serves as a powerful search platform designed for comparing hotel prices across various booking sites. It allows users to make informed decisions through tailored searches that meet individual requirements, making it an essential tool for travelers conscious about their budgets.
Specialized Travel Brands
Travelocity
Travelocity emphasizes exceptional customer service, aiming to position itself as a brand for customers who value expert advice and guaranteed value with every trip. Its memorable marketing and recognition help it stand out within the crowded online travel sector.
Orbitz
Orbitz offers a unique loyalty program that allows for immediate rewards on various travel bookings. As a comprehensive travel website, it attracts users looking for instant gratification from their travel spending.
Agent-Heavy Businesses
Egencia
Egencia operates in the corporate travel sector, providing data-driven insights that help businesses optimize their travel expenditures while ensuring employee preferences are taken into consideration. This brand has made strides in establishing itself as a key player in business travel management.
Expedia CruiseShipCenters
Expedia CruiseShipCenters specializes in cruise bookings, offering a range of travel products through a vast network of independent franchises. Although its online presence might seem outdated compared to competitors, it remains a popular choice among cruise enthusiasts.
Expediaâs Innovations in Services
Expedia Group Media Solutions
Expedia Group Media Solutions is an advertising division that provides insights into traveler behaviors, enabling brands to create targeted marketing campaigns. This service is beneficial for hotels and tourism boards looking to engage with global audiences.
Expedia Affiliate Network
Expedia Affiliate Network stands out as one of the largest travel affiliate networks, powering the hotel bookings for various established brands. It helps businesses leverage Expedia’s vast inventory, enhancing their service offerings.
With its extensive portfolio of brands, Expedia Group caters to numerous travel needs and preferences, making it a valuable resource for travelers across the globe. Whether searching for budget-friendly accommodations, planning a last-minute getaway, or coordinating corporate travel logistics, Expedia’s diverse offerings provide myriad options to suit each type of traveler.
FAQ about Expedia Group’s 23 Diverse Brands
What is Expedia Group? Expedia Group is a leading online travel company that manages a portfolio of various travel brands, providing comprehensive travel services.
How many brands does Expedia Group have? Expedia Group operates approximately 23 distinct brands worldwide, which cater to different travel needs and preferences.
What are some of the major brands owned by Expedia Group? Some well-known brands under Expedia Group include Expedia.com, Hotels.com, HomeAway, Trivago, and Travelocity.
What types of services do these brands offer? These brands provide a range of services including hotel bookings, vacation rentals, travel activities, and flight arrangements.
Is Expedia Group focused only on consumer brands? While most of their 23 brands are consumer-facing, Expedia Group also operates business-to-business brands, although joint ventures are excluded from the count.
What is the primary goal of Expedia.com? Expedia.com aims to be a full-service travel agency, offering a wide selection of vacation destinations, affordable airfare, and various travel services in one place.
How does Hotels.com differentiate itself? Hotels.com is known for its rewards program that provides incentives to customers, letting them earn a free night after booking ten nights.
Are vacation rentals offered by Expedia Group? Yes, brands like HomeAway and VRBO specialize in vacation rentals, providing a platform for travelers to find unique accommodations.
What is the main focus of Egencia? Egencia focuses on corporate travel management by providing data-driven insights and support to businesses for better travel choices.
How does Expedia Group handle marketing for its various brands? Each brand has tailored marketing strategies; for example, Trivago has gained visibility through humorous TV advertisements, while Travelocity is known for its memorable gnome commercials.
What is the purpose of the Expedia Affiliate Network? The Expedia Affiliate Network powers the hotel businesses of various airlines and travel agencies, facilitating opportunities for partnerships and commission-based sales.
Does Expedia Group engage in social responsibility? Yes, Expedia Group is committed to improving inclusivity and diversity across its brands and actively works to represent all travelers in its marketing.
