Celebrating Hospitality: Booking.com’s 2025 Traveller Review Awards Honoring an Unprecedented 1.71 Million Partners and Showcasing This Year’s Top Welcoming Destinations

IN BRIEF

  • 1.71 million travel partners recognized globally.
  • Based on over 360 million verified reviews.
  • Italy leads with the most award recipients, followed by France and Spain.
  • Apartments earn the most awards, while capsule hotels show significant growth.
  • Top awardees span across 212 countries and territories.
  • Identifies the most welcoming destinations for 2025.
  • Recognizes exceptional hospitality across various accommodation types.

Get ready to celebrate as Booking.com proudly announces its 2025 Traveller Review Awards, honoring an amazing 1.71 million partners renowned for their exceptional hospitality across the globe. This year, we’re putting the spotlight on the top welcoming destinations that have captured the hearts of travelers everywhere. Based on a staggering number of verified customer reviews, these awards highlight the true champions of service and warmth, making travel experiences memorable for everyone.

Celebrating Hospitality: Booking.com’s 2025 Traveller Review Awards

This year, Booking.com is proud to honor a phenomenal 1.71 million travel partners with its 2025 Traveller Review Awards. This remarkable recognition is based on an extensive analysis of over 360 million verified customer reviews. These awards not only celebrate exceptional hospitality but also showcase some of the most welcoming destinations from around the globe.

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Unprecedented Recognition for Travel Partners

The 2025 Traveller Review Awards have reached an unprecedented scale, recognizing travel partners from an astounding 212 countries and territories. This significant increase of 16% compared to the previous year demonstrates Booking.com’s commitment to featuring those partners who excel in providing remarkable experiences for travelers. Among the honored partners are accommodations, rental car companies, and taxi providers who have gone above and beyond to ensure guests have a memorable journey.

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Leading Countries in Hospitality

Once again, Italy stands tall as the leader in the awards, with a staggering 207,730 recipients. Following closely are France and Spain with 155,203 and 147,700 awardees, respectively. The United Kingdom and Germany also made the list with figures of 88,209 and 102,031, respectively. This pattern reinforces the solid reputation of these nations for their top-tier hospitality.

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The Most Awarded Accommodation Types

Apartments continue to reign supreme as the most-awarded accommodation type for the eighth consecutive year, totalling over 847,000 awards globally. Following this trend, holiday homes and hotels are also recognized, maintaining their positions as prominent choices for travelers. Interestingly, capsule hotels have seen the largest year-over-year increase in awards, demonstrating their rise in popularity among adventurers.

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Exceptional Transportation Providers

Not just accommodations, but also transportation providers have been celebrated for their exemplary service. A total of 1,329 car rental partners and 124 taxi providers received awards this year. The US led the car rental category, showcasing the commitment of partners to ensure seamless experiences for travelers.

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Most Welcoming Places on Earth

Booking.com has released its list of the Most Welcoming Places on Earth, determined by the share of accommodation partners receiving the Traveller Review Award in various cities. These locations capture the hearts of travelers, reinforcing the diverse charm of the world and promising unforgettable experiences in the year to come.

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Recognizing Hospitality Heroes

Acknowledging the hard work of partners is essential in the travel sector. James Waters, Chief Business Officer at Booking.com stated, “Our annual Traveller Review Awards shine a spotlight on these hospitality heroes and say thank you to them…on behalf of hundreds of millions of travelers from all over the world.” This sentiment highlights the importance of recognizing all those who contribute to enhancing traveler experiences with their outstanding service.

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Discover More About Top Destinations

Booking.com offers a wealth of information on the top welcoming regions and cities recognized in the awards. Travelers can learn more about what makes these destinations unique and worth visiting, showcasing the diverse cultural landscapes and experiences available in every corner of the world. For those looking to explore, the destination guide can be found here.

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About Booking.com

As a part of Booking Holdings Inc., Booking.com’s mission is clear: to remove barriers in travel. Their innovative platform connects millions of travelers to personalized experiences and accommodations every day. For continuous updates and information, follow them on social media or visit globalnews.booking.com.

Key Insights from the 2025 Traveller Review Awards

Category Highlights
Number of Awarded Partners 1.71 million travel partners recognized
Top Country Italy with 207,730 award recipients
Most Awarded Accommodation Type Apartments, totaling over 847,000 awards
Fastest Growing Accommodation Type Capsule hotels with a 35% year-over-year increase
In-trip Transport Recognition 1,329 car rental partners awarded
Most Welcoming City Sigiriya, Sri Lanka
Most Welcoming Region Osijek-Baranja, Croatia

Celebrating Hospitality: Booking.com’s 2025 Traveller Review Awards

The annual Traveller Review Awards from Booking.com are back, and this year, they are celebrating an extraordinary achievement by recognizing an incredible 1.71 million travel partners from 212 countries and territories. These awards highlight the outstanding hospitality that travelers have experienced, drawing insights from over 360 million verified customer reviews. Join us as we dive into the most welcoming destinations of 2025 and acknowledge the partners who consistently deliver exceptional service.

Unprecedented Recognition for Partners

The 2025 awards mark a historic milestone, with a whopping 16% increase in recognized partners compared to last year. Among the honored are not just accommodations but also car rental companies and taxi providers, all of whom have shown diligence in enhancing the travel experience for guests. In total, 1,711,539 partners received accolades this year, establishing a new standard in the hospitality sector.

Top Countries for Award Recipients

For the eighth consecutive year, Italy clinches the title for the highest number of award winners, with an impressive 207,730 accolades. Following closely are France (155,203), Spain (147,700), Germany (102,031), and the United Kingdom (88,209). This showcases the enduring love travelers have for these destinations and the warm hospitality they offer.

Leading Types of Accommodations

In the realm of accommodations, apartments continue to reign supreme, receiving over 847,000 awards globally. Meanwhile, capsule hotels have emerged as a new favorite, showing the largest year-over-year increase in awards. This indicates a growing trend among travelers who are seeking unique and budget-friendly options.

The Most Welcoming Places on Earth

Travelers searching for a remarkable experience will find it in the destinations defined by the Traveller Review Awards. This year’s list exhibits a wide range of diverse locations, each offering its unique charm and hospitality. From lively urban settings to tranquil countryside getaways, each place promises a memorable stay.

2025’s Top Welcoming Cities

2025’s Most Welcoming Regions

Key Highlights of the 2025 Traveller Review Awards

  • Total Recipients: 1.71 million travel partners recognized.
  • Countries Represented: 212 countries and territories.
  • Italy’s Dominance: Leads with 207,730 award recipients.
  • Top 5 Countries: Italy, France, Spain, Germany, United Kingdom.
  • Award Categories: Accommodations, rental cars, and taxi services.
  • Apartments Reign: Most-awarded accommodation type with 847,627 awards.
  • Rising Class: Capsule hotels show a significant year-over-year growth.
  • Customer Reviews: Based on over 360 million verified reviews.
  • Welcoming Cities: Highlights diverse destinations for memorable stays.
  • Increased Participation: 16% growth compared to the previous year.

Celebrating Unmatched Hospitality in 2025

In 2025, Booking.com is proud to unveil its Traveller Review Awards, recognizing an unprecedented 1.71 million travel partners across 212 countries and territories for their exceptional hospitality. This year marks a significant milestone as the awards continue to set a high standard for excellence in the travel industry. With over 360 million verified customer reviews collected, the awards honor those who consistently deliver outstanding service and create memorable experiences for travelers. From iconic destinations like Italy and France to rising favorites like capsule hotels, let’s explore the most welcoming accommodations and highlights from this year’s awards.

Italy: A Leader in Hospitality

Once again, Italy shines as the country with the highest number of award recipients, boasting an impressive 207,730 awards. This enduring excellence in hospitality encapsulates the welcoming spirit and rich culture that the country is known for. Whether it’s a charming bed and breakfast in Tuscany or a modern villa in Amalfi, Italy’s diverse offerings ensure there’s something for everyone. The country’s commitment to providing top-notch service is what keeps travelers returning year after year, making it a top destination for vacations.

Exploring the Top Award-Winning Accommodations

Apartments have taken center stage this year, earning a staggering 847,000 awards, solidifying their popularity among travelers. With their unique character and home-like atmosphere, they provide an excellent alternative to traditional hotels. Following closely are holiday homes, with 259,105 awards, which showcase travelers’ preference for spacious and personalized accommodations. Interestingly, the rise of capsule hotels has been noteworthy, demonstrating a robust 35% increase in awards year-over-year, catering to modern travelers looking for economical and creative lodging options.

Acknowledging Transportation Providers

The Traveller Review Awards also extend to transportation services, recognizing 1,329 car rental partners and 124 taxi companies around the globe. These providers are integral to creating seamless travel experiences. With the United States leading the pack for car rental recognition, it highlights the crucial role transportation plays in enhancing a traveler’s journey. Having dependable transportation options ensures that guests can explore destinations without hassle, further elevating their overall experience.

Most Welcoming Cities and Regions

This year, the Most Welcoming Places on Earth list shines a spotlight on diverse global destinations renowned for their hospitality. Notable cities such as Sigiriya, Sri Lanka, and Cazorla, Spain, have made the cut, showcasing the world’s vast appeal. Similarly, regions like Osijek-Baranja in Croatia and Kakheti in Georgia reveal a rich cultural tapestry that speaks volumes about the warmth of their residents. Travelers are encouraged to explore these top-rated locations, where the friendly atmosphere and stellar service come together for unforgettable adventures.

The 2025 Traveller Review Awards by Booking.com celebrate an extraordinary commitment to hospitality on a global scale. With a record number of partners recognized and an exciting lineup of welcoming destinations, this year’s event reflects a thriving industry dedicated to enhancing travel experiences. The awards exemplify how partners not only meet but exceed the expectations of travelers around the world.

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